THE newly elected President of South
Korea, Park Geun-Hye, will return to the presidential Blue House which is,
incidentally, her childhood home.
Ms Park
was nine years old when her father, Park Chung-Hee, came to power through a
military coup in 1961 which set the stage for 18 years of authoritarian rule.
She served as her father's first lady during the 1970s after her mother's
assassination in 1974.
Korean opinion on his rule remains highly polarised, and many see in Ms
Park only the embodiment of her father.
State-run Korean Central News
agency has said "a dictator's bloodline cannot change away from its
viciousness".
While this has cast a fairly dark
cloud over a lot of Ms Park's electoral campaign, the presence of her father's
legacy has, at times, proved an asset, as many older South Koreans hope she
will evoke the strong charisma of her father and thus settle the country's
economic and security woes.
The 60-year-old President who
has a degree in engineering from Sogang University in Seoul has been described
by voters as "good-hearted, calm and trustworthy" with the power to
"save our country".
Citing Margaret Thatcher and
Angela Merkel amongst her role models, her presidency shatters the bias
surrounding women's rights in a country that came 108th out of 135 countries in
a survey on gender equality; one place below the United Arab Emirates.
She has made history as the
first female president in Northeast Asia, a feat made all the more remarkable
considering South Korea is a country where women continue to face widespread
sexism, huge income gaps and few opportunities to climb business or political
ladders.
She has never married and has
no children, generating an image of selfless daughter of Korea which is hugely
attractive to many voters who are tired of corruption scandals surrounding
their first families.
She changed her campaign slogan
from "National Happiness Campaign" to "A Prepared Woman
President", however this maternal political image is at odds with that
pushed by her critics of an aloof aristocrat they call the 'ice queen' with a
political career founded in privilege.
She has certainly shown a tough
streak in the past, demonstrated particularly in 2006 when a convicted criminal
slashed her face as she was shaking hands with voters, opening a gash that
needed 60 stitches during surgery.
Kim Eun-Ju, executive director
of the Centre for Korean Women and Politics supports this image of the new
President, seeing Park as a female political leader "only in biological
terms". "For the past 15 years, Park has shown little visible effort
to help women in politics or anywhere else as a policymaker," she said.